Are you looking for a new advertising platform to grow your business? Bing Ads is an excellent option to consider. Bing is the second largest search engine after Google, and advertising on Bing can help you reach a vast audience. In this article, we will guide you through the process of setting up a Bing Ads account, step-by-step.
Table of Contents
- Why Bing Ads?
- Setting up a Bing Ads account
- Creating a Microsoft Advertising account
- Setting up your billing information
- Creating your first Bing Ads campaign
- Choosing your campaign type
- Setting up your ad groups
- Creating your ads
- Choosing your keywords
- Setting your bid
- Reviewing and launching your campaign
- Tracking and optimizing your Bing Ads campaign
- Monitoring your campaign performance
- Analyzing your data
- Making adjustments and optimizations
1. Why Bing Ads?
Before we dive into the steps of setting up your Bing Ads account, let’s first discuss why Bing Ads can be a valuable platform to advertise on. Bing Ads has several advantages over other advertising platforms, such as:
- Lower competition: Bing Ads has fewer advertisers than Google Ads, which means you can potentially get better ad placements for less money.
- Lower cost per click: Bing Ads generally has a lower cost per click than Google Ads, which means you can get more clicks for your budget.
- Higher conversion rates: Bing Ads users tend to be older and more affluent, which can lead to higher conversion rates for your business.
2. Setting up a Bing Ads account
Now that you know why Bing Ads can be a great advertising platform for your business, let’s dive into the steps to set up your account.
Creating a Microsoft Advertising account
The first step to setting up a Bing Ads account is to create a Microsoft Advertising account. Bing Ads is now a part of Microsoft Advertising, so you will need a Microsoft Advertising account to run your ads on Bing.
To create a Microsoft Advertising account, follow these steps:
- Go to the Microsoft Advertising website and click on the “Sign up now” button.
- Enter your business information, such as your business name, address, and phone number.
- Create a Microsoft account if you don’t already have one. This will require you to provide an email address and create a password.
- Enter your billing information, such as your credit card or PayPal information.
Setting up your billing information
Once you have created your Microsoft Advertising account, you will need to set up your billing information. Bing Ads works on a pay-per-click model, which means you will only pay when someone clicks on your ad. To set up your billing information, follow these steps:
- Log in to your Microsoft Advertising account.
- Click on the “Tools” menu and select “Billing & Payment”.
- Enter your billing information, such as your credit card or PayPal information.
- Set your billing threshold, which is the amount of money you want to spend before Bing Ads charges your credit card or PayPal account.
3. Creating your first Bing Ads campaign
Now that your Microsoft Advertising account is set up and you have entered your billing information, it’s time to create your first Bing Ads campaign.
Choosing your campaign type
The first step in creating your campaign is to choose your campaign type. Bing Ads offers several different campaign types, such as search ads, shopping ads, and dynamic search ads. Choose the campaign type that best fits your business goals.
Setting up your ad groups
Once you have chosen your campaign type, it’s time to set up