If you’re looking to increase your online presence and drive more traffic to your website, Bing Ads can be an excellent tool to achieve that. Bing Ads, now known as Microsoft Advertising, is a pay-per-click (PPC) advertising platform that allows businesses to create ads and display them on the Bing search engine and partner websites. This article will guide you on how to create and optimize a Bing Ads account and maximize your results.
1. What is Bing Ads?
Bing Ads is a PPC advertising platform that allows businesses to create ads and display them on the Bing search engine and partner websites. Similar to Google Ads, Bing Ads allows businesses to target their ads to specific keywords and demographics. Bing Ads is now known as Microsoft Advertising and is part of the Microsoft Advertising platform, which also includes LinkedIn Ads and Microsoft Audience Ads.
2. Why Use Bing Ads?
Using Bing Ads can be beneficial for businesses in several ways. First, Bing Ads allows you to reach a different audience than Google Ads, as Bing is the default search engine on Microsoft devices such as Windows PCs and Xbox consoles. Second, Bing Ads can be less competitive and less expensive than Google Ads, making it an excellent option for small businesses with a limited budget. Finally, Bing Ads offers several unique targeting options, such as targeting users by LinkedIn profile, that are not available on Google Ads.
3. Creating a Bing Ads Account
Signing up for Bing Ads
To create a Bing Ads account, go to the Microsoft Advertising website and click on the “Sign Up” button. You’ll be prompted to enter your email address and create a password. After you’ve signed up, you’ll need to verify your account by entering a verification code that will be sent to your email address.
Creating a Campaign
Once you’ve verified your account, you can create a campaign by clicking on the “Create Campaign” button. You’ll need to select a campaign type, such as Search Ads or Shopping Ads, and enter your targeting options, budget, and ad copy. You can also select keywords to target and set a bid for each keyword.
4. Bing Ads Campaign Types
Search Ads are the most common type of Bing Ads. They are text ads that appear at the top and bottom of the Bing search engine results page (SERP) when a user searches for a specific keyword. Search Ads are an excellent way to target users who are actively searching for a product or service.
Shopping Ads are product ads that appear at the top of the Bing search engine results page. They include a product image, title, price, and description. Shopping Ads are an excellent way to showcase your products to users who are searching for a specific product.
Dynamic Search Ads
Dynamic Search Ads are text ads that are automatically generated based on the content of your website. They are an excellent way to target users who are searching for specific products or services that you offer.
Audience Ads allow you to target users based on their demographic