Facebook Business Manager is essential for businesses and marketers who want to manage multiple ad accounts, business pages and other assets within Facebook’s ecosystem.
With increasing demand for quick access to established accounts, many third-party vendors offer “adult” or established Facebook Business Manager accounts.
We’ll walk you through what you need to know before buying an account, including the pros, cons, risks and matching your business account.
What is Facebook Business Manager?
Facebook Business Manager is a platform for managing multiple assets in one place, designed to give businesses and agencies centralized control over ad accounts, pages, pixels and payment information. Key features of Facebook Business Manager include:
Ad Account Management: Control access to ad accounts and permissions.
Audience Insights: Track and analyze audience behavior.
Pixel Integration: Set up pixels for website traffic and conversion tracking.
Collaboration tools: Share resources with team members and external partners while maintaining security.
Businesses rely on Facebook Business Manager to streamline advertising operations and protect sensitive information. Many users turn to this platform to manage Facebook ads, especially those targeting custom audiences.
Why do people consider buying a Facebook Business Manager account?
Established ad spend history: Accounts with verified ad spend and ad performance history may perform better.
Credibility of older accounts: Older accounts often carry more trust from Facebook, which can reduce the likelihood of ad account suspension.
Access to restricted audiences: Some marketers find that older accounts have fewer restrictions, providing more freedom to effectively reach audiences.
Time savings: For businesses in a hurry, buying an account is seen as a shortcut compared to creating and setting up a new account from scratch.
However, purchasing a Facebook Business Manager account is not without potential risks and ethical considerations.
How do you purchase a Facebook Business Manager account from a third party?
Find reliable sellers: Some social media brokers specialize in selling social media assets. Websites, forums, and broker marketplaces are common sources. However, be careful, as scams are common.
Do your due diligence: Check account history and ask the seller for details like ad spend history, page access and billing information. Some vendors offer older accounts with ad spend history, which are more likely to be considered credible by Facebook’s algorithm.
Verify authenticity: Verify account age, payment method linking, and other assets linked to Business Manager, such as pixels, catalogs, or page access. It will help you gauge whether the account aligns with your needs.
Pricing: Facebook Business Manager accounts vary in price based on their quality, age and established ad spend. Basic accounts start at around $100, while those with a strong advertising history can go for $500 or more. Be sure to confirm terms with the seller, as prices are usually negotiable.
There are certain risks you face when purchasing a Facebook Business Manager account in particular:
Purchasing a Business Manager account involves risk, primarily due to Facebook’s strict policy against account transfers. Let’s take a look at some of the main risks:
Policy Violations and Account Suspension: Facebook expressly prohibits the sale of accounts. Accounts that violate this rule may be suspended, which means you may lose access to your investments and account.
Compromised security: The original owner may still have access to the account if it’s not transferred properly, leaving you vulnerable to hacking, data loss and potential misuse of your funds.
Scams and fake accounts: Some sellers offer fake or low-quality accounts that may be flagged by Facebook’s algorithm, creating a higher risk of suspension.
Legal and Ethical Implications: Facebook prohibits the sale of accounts, which puts the buyer in a legally and ethically questionable position. These transactions may be considered fraudulent or misleading to followers
Conclusion
So buying a Facebook Business Manager account from a third party may seem like a shortcut to gaining credibility and access to Facebook’s advertising features.
However, risks related to policy violations, security and ethical implications are substantial. Instead of buying, consider alternative strategies to organically grow your presence on Facebook, creating a secure and trusted foundation for your brand’s digital marketing efforts.