When it comes to Facebook Ads, many marketers and business owners often explore different ways to boost the effectiveness of their campaigns. One such method that frequently gets discussed is the use of aged Facebook Ads accounts.
You’ve probably heard stories of businesses using older accounts with a history of advertising, claiming that these accounts offer a range of benefits.
But, is this really true? Or does it open up a can of worms that can lead to bigger problems down the road?
Let’s take a closer look at aged Facebook Ads accounts, and together, we can figure out whether they’re a shortcut to success or a risky gamble that could cost you in the long run.
What are Aged Facebook Ads Accounts?
Before diving into the pros and cons, let’s first clarify what an aged Facebook Ads account is. Simply put, these are Facebook advertising accounts that have been active for a longer period, often having a history of running ads with a certain level of success.
These accounts are more established compared to brand new accounts that Facebook creates for advertisers.
An “aged” account typically means it has been around for several months or even years, has a history of ad spend, and has built up trust with Facebook. This long history may make Facebook more inclined to trust the account when ads are run.
The Appeal of Aged Facebook Ads Accounts
The main allure of aged Facebook Ads accounts lies in the belief that they offer a quick way to run ads with fewer restrictions.
Facebook, like any platform, doesn’t always trust new accounts right away. If you’re starting with a brand-new account, you may face challenges like ad rejections, limited reach, or slow learning periods. That’s where an aged account might come in handy.
Here are some of the benefits many people swear by when using aged Facebook Ads accounts:
Faster Ad Approval – Since the account has been running ads for a longer time, it’s likely to experience faster approval for new ads, as Facebook trusts it more than a new account.
Lower Risk of Bans – Facebook has a stringent policy on advertising, and new accounts are more likely to get flagged for suspicious activity. An aged account is less likely to be banned quickly because it has built up a history.
Access to More Features – Older accounts often have access to advanced tools and features that newer accounts may not have, giving you more flexibility in your campaigns.
Potentially Better Reach – Since these accounts have been active for a while, they may be able to target a wider audience without as much difficulty. Their historical performance could make them more trusted by Facebook’s algorithm.
The Risks of Aged Facebook Ads Accounts
While there are several advantages, there’s also a dark side to using aged Facebook Ads accounts. Here’s the thing—you can never be 100% sure that an aged account will remain reliable.
Facebook doesn’t always keep track of accounts the way we think it does.
Sometimes, those older accounts come with baggage—accounts that have been used for questionable activities or that have run into problems in the past. Using them can bring unwanted risks.
Here are the top risks associated with aged accounts:
Account History Issues – Even though it might look like an aged account is a great option, it may come with an unsavory history of policy violations, ad rejections, or other issues that could hurt your campaign.
Account Bans – Facebook is known for its strict ad policies, and no matter how aged an account is, there’s always the risk that it can be banned, especially if it’s been flagged for previous violations.
Less Control – With an aged account, you might not have full control over its details. If you didn’t personally set it up or if it’s been sold to you, you might not have access to everything you need to manage it effectively.
Higher Costs – Older accounts may come with higher costs since Facebook might consider the account as less reliable or more likely to be associated with past problems.
Security Concerns – If you’re buying or inheriting an aged account from someone else, there’s a risk of security breaches. You could end up with an account that’s vulnerable to being compromised.
Aged Facebook Ads Accounts: Should You Use Them?
Now that we know the benefits and risks, the question remains: Should you use an aged Facebook Ads account? Here’s the thing:
It really depends. Some businesses swear by them, while others prefer to stick with new accounts. Here’s how to make a more informed decision:
If You Want Quick Results – If you’re in a rush and need faster approval or don’t want to deal with the learning curve of a new account, an aged account could work for you. However, keep in mind that this is a short-term fix and may not always guarantee long-term success.
If You Have Time and Patience – If you’re okay with taking the time to properly set up a new account, monitor its performance, and build its reputation with Facebook, then you might want to avoid the risks that come with aged accounts.
If You’re Willing to Take a Risk – Sometimes, the benefits of aged accounts outweigh the risks. If you’re willing to take a gamble and understand that there are some dangers, then you might decide to go ahead and use an aged account. Just be sure to carefully inspect the account’s history and ensure it hasn’t been flagged in the past.
Best Practices for Using Aged Facebook Ads Accounts
Do Your Research – Ensure that the account hasn’t been involved in violations or flagged in the past. You need to know everything about the account’s history before using it.
Be Transparent with Facebook – If you’re inheriting or buying an aged account, keep everything transparent with Facebook. Don’t hide anything about the account’s background.
Monitor Closely – Once you start running ads on an aged account, keep a close eye on its performance. Watch for any signs of suspicious activity or sudden changes in ad approval.
Backup Your Data – Just in case something goes wrong, make sure you back up your campaigns and ad data. Having a backup plan can save you a lot of headaches down the line.
Aged Facebook Ads Accounts – A Smart Choice or a Gamble?
To sum up, aged Facebook Ads accounts can offer both quick benefits and serious risks. If you’re looking for immediate results, they may provide a shortcut to ad success, but they can also lead to trouble if you’re not careful. The key is to weigh the pros and cons and decide based on your business needs.
Remember, no account, whether new or aged, is guaranteed to succeed without proper strategy, monitoring, and understanding of Facebook’s policies. Thanks for reading this post, and I hope it helps you decide the best approach for your Facebook advertising campaigns.